Atten New Book Regular

Atten New Book Regular is a contemporary geometric sans-serif typeface designed by Gareth Hague of Alias. It represents a significant evolution from the original Atten family, meticulously refined to offer enhanced legibility and a more sophisticated aesthetic. The design is characterized by its clean, open forms and balanced proportions, making it an ideal choice for modern branding and digital interfaces that require a professional yet approachable tone.

This typeface family stands out for its versatility across various weights, with the Book Regular weight specifically optimized for extended reading in both print and digital environments. Its subtle geometric nuances provide a distinct character without sacrificing clarity, ensuring that it remains functional in complex typographic hierarchies. Atten New has become a staple for designers looking for a high-quality alternative to traditional geometric fonts, offering a fresh perspective on corporate and editorial typography.