Cheltenham Regular

Cheltenham Regular was originally designed in 1896 by the architect Bertram Goodhue for the Cheltenham Press in New York. The typeface is characterized by its exceptionally long ascenders and short descenders, which was a deliberate design choice intended to improve legibility by making the characters more distinct. It reflects the turn-of-the-century American aesthetic, blending functional clarity with a subtle, dignified elegance that sets it apart from more rigid Victorian fonts.

Later expanded by Morris Fuller Benton for the American Type Founders (ATF), Cheltenham became one of the most widely used typefaces in the world during the early 20th century. Its most notable implementation remains its long-standing association with The New York Times, which used the typeface for headlines for decades. Today, it is revered as a versatile classic that bridges the gap between historical tradition and modern editorial design.