ITC Avant Garde Gothic Pro Demi Regular

ITC Avant Garde Gothic was originally derived from the logo used for Avant Garde magazine, designed by the iconic Herb Lubalin. In 1970, Lubalin and Tom Carnase collaborated to turn the logo’s unique letterforms into a full font family. Characterized by its sharp geometric shapes and perfectly circular elements, the typeface quickly became a symbol of modernism and mid-century aesthetic innovation.

The Demi Regular weight provides a robust balance between the thin and bold styles, offering significant visual weight without sacrificing legibility. Its distinct geometric construction, particularly the wide counters and sharp apexes, makes it an enduring favorite for professional designers. This font is synonymous with corporate identities and editorial layouts that require a clean, sophisticated, and contemporary feel.