ITC Benguiat Std Medium Regular

ITC Benguiat Std Medium Regular was designed by the legendary typographer Ed Benguiat and released by the International Typeface Corporation in 1978. Inspired by the flamboyant and organic forms of the Art Nouveau movement, the typeface features a high x-height and unique, decorative flourishes that distinguish it from traditional serif fonts. Its personality is both elegant and slightly eccentric, capturing the essence of late 20th-century graphic design trends.

The font became a cultural icon throughout the 1980s, famously appearing on the covers of Stephen King novels and Choose Your Own Adventure books. In modern times, it has experienced a massive revival due to its use in the title sequence of the hit series Stranger Things. This has solidified ITC Benguiat as the go-to choice for designers looking to evoke a sense of nostalgia, mystery, or vintage Americana in their creative projects.