Kaspersky Sans Display Medium

Kaspersky Sans Display Medium was developed as part of a comprehensive brand evolution for the global cybersecurity leader, Kaspersky. Designed by the renowned Danish agency Kontrapunkt, this typeface marks a shift from the previous logo's ornate Greek-inspired lettering to a more geometric, modern, and accessible aesthetic. The font was engineered to reflect the brand's focus on engineering excellence and human-centric security, providing a bridge between technical precision and friendly usability.

The Display Medium weight is specifically tuned for high-impact applications, such as large headlines, digital interfaces, and marketing collateral. It features open apertures and a tall x-height, ensuring clarity even at large scales. While the font serves as the primary voice for the company's visual communication, its clean lines and balanced proportions have made it a favorite among designers looking for a high-tech yet approachable sans-serif that embodies modernity and security.