Traffic 03 Regular

Traffic 03 Regular was originally designed by the prolific typographer Vladimir Yefimov in 1995 for the ParaType foundry. The font was specifically engineered to solve challenges related to urban navigation and legibility in public spaces. Drawing inspiration from the geometric sans-serifs used in European road signage, the typeface emphasizes clarity, high stroke contrast for readability, and a functional aesthetic that avoids unnecessary ornamentation.

The Regular weight of the Traffic 03 family is characterized by its neutral tone and open apertures, making it highly effective for both digital screens and physical print. Over the years, it has evolved from a purely utilitarian tool into a versatile design asset used by graphic designers to evoke a sense of modernism and industrial efficiency. Its balanced proportions ensure that it remains legible even under poor lighting conditions or at significant distances.